Have you ever been on a construction site? If yes, you can ascertain that after building of the foundation, the mansions set on constructing the pillars. The strength of the pillars determines the height of the building. For one to build a skyscraper, they must ensure the pillars are strong to support. But what does construction has to do with selling clothes online?
Listen, just like the building, any successful business relies on several pillars. For your business to grow and earn you high profits, it must have strong pillars to support your goals and objectives. As you launch your online fashion store, here are the three pillars to concentrate on to achieve your business sustainability and growth:
Strong customer service
Customers are like streams in your business. They are the source of revenue that enables you to pay business bills and earn profits. How you treat them determines the length your business will be in operation. Naturally, happy customers send their peers to your business.
In contrast, disappointed customers discourage their friends and current clients from purchasing from your store. In this essence, your customer service plays a vital role in the growth of your business. Thus, you must provide the best customer services if you have a dream of transforming your business into multinational or leading online merchandise.
It can be ironical if you establish a clothing line online and assume that customers will find their way to it. As such, you decide to relax without any marketing effort. You do not optimize your page for search engines or social media. You decide running branding campaigns is a waste of time and money. At the end of the day, you start complaining that selling clothes online is the worst idea ever.
You are right because only an insane person can expect to earn without efforts. For your business to flourish, you must develop robust marketing strategies. You need to identify your target customers and convince them why your fashions and prices are better than your competitors’ ones. Otherwise, making sales will only be a wishful thought if you do not run any marketing activity.
If you want to sell more online, you must be visible and also be heard. For you to enhance your online visibility, you need to have a reliable website and a social media page. Importantly, your customers and potential ones must be able to reach and interact with you easily. Otherwise, without an online presence, no one will visit your store meaning zero sales and a fall in your business.
— Melissa Lee (@AtHomeAndOnline) 10 de febrero de 2018